Rihanna appeared in an advertisement for Nivea last year, which was a sponsor to her "Loud" world tour. Rihanna in an advertisement last year for Nivea's 100 Years Skincare for Life campaign posed topless.
The new head Nivea's parent company Beiersdorf, Stefan Heidenreich has blasted Rihanna's wild behavior and in an statement said, "The advert starring Rihanna was a no go. I do not understand how Nivea can be brought into association with Rihanna. Nivea is a company which stands for trust, family and reliability."
Rihanna still have a lot of endorsements which includes Armani Jeans, Viva Vita, Cover Girl and Doritos.
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